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Pure launch budget DAB

PURE Digital have launched a new digital radio – this time aimed at the budget end of the market. PURE ONE is “..an affordable DAB and FM portable radio that looks good, sounds great and is unbelievably easy to use.”

ONE will be marketed as an ideal radio for DAB aficionados looking for an extra radio for the house, garden or office, and for newcomers to DAB too. ONE is available in black, white or pink to suit all tastes.

Despite costing just ?49.99 ONE is fully featured. It offers station selection by name, scrolling text display, one-touch tuning, and crisp, clear, digital sound.

ONE also includes features not previously seen on a sub ?50 DAB radio ? FM with RDS, kitchen and sleep timers, USB upgradeability, a custom display with status icons, mute control, 20 combined DAB and FM presets, and support for the rechargeable ChargePAK battery pack. More than that, it premieres completely new and innovative features from PURE ? Intellitext? and textSCAN?.

textSCAN lets listeners pause and control scrolling text, giving them time to note down web addresses, competition phone numbers or song titles.

Intellitext gives listeners on-demand access to DAB extended text broadcasts, for the latest sports news, headlines and much more. The broadcaster sends specially formatted scrolling text, and ONE categorises and stores it for retrieval at the user?s convenience ? it even keeps tracking text messages when in standby.

Colin Crawford, director of product marketing, PURE Digital, says: ?We?ve used our expertise as world leaders in DAB to produce a radio that not only sounds great but is intuitive and easy to use too. UK-engineered by the best DAB radio designers in the business, ONE is a breakthrough in affordable radio enjoyment.?

ONE comes with a full 2 year warranty and UK-based customer and technical support, and will be available from PURE retailers from May 2006.

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