102.5 Radio Pembrokeshire today confirmed why it is the official commercial radio station of the year when it revealed record-breaking audience figures.
Listening data for the first quarter of 2006 has just been released by RAJAR, the official radio ratings body, and show that 102.5 Radio Pembrokeshire has the highest reach of any station in the UK ? commercial or BBC ? with 62% of the county?s listeners tuning in each week. Additionally, 102.5 Radio Pembrokeshire has the highest share of any UK station, accounting for 39.6% of all radio listening in the county every week.
The figures represent an incredible year-on-year increase of 27% in total hours spent listening to the station, with 1,600 more listeners tuning into the station than this time last
year.
Managing and Programme Director Keri Jones said; “Our team of talented broadcasters has clearly re-invented local radio in West Wales and proved that we don?t have to limp along deferentially to the BBC. If only other small commercial stations would stop whining about the Corporation and offer engaging content, like us, then the commercial sector would be in less of a sorry state. Until then I guess we?ll remain number 1”.
Against the competition, 102.5 Radio Pembrokeshire has more than ten times the audience of Real Radio, six times the audience of BBC Radio Wales and three times the audience of BBC Radio 2 and BBC Radio 1.