Juice man heads to Passion

Following last week?s acquisition of Passion 107.9 in Oxfordshire, Absolute Radio has announced the appointment of Graham Lysaght from Juice FM in Liverpool as Sales Manager.

Graham obviously made a great impression on Absolute Radio when they owned Juice, so the team at Absolute wasted no time in hiring Graham to join them at Passion. For the past 3 years he oversaw a 60% growth in year on year sponsorship and promotions revenue as head of the team at Juice.

Joining Graham, also from Juice, is Hamish Law. Hamish will be responsible for all Sponsorship & Promotions at Passion. Both Hamish and Graham have been nominated for The Arqiva Commercial Radio Marketing Award in London for their co- implementation of the WKD Reddies ?Ruby Dickens? promotion, which last year generated worldwide publicity.

Ian Walker, Passion 107.9 General Manager, says ?Both Graham and Hamish?s appointments are the first step in our strategy to establish Passion 107.9 at the top of mind with advertisers across Oxfordshire. They both bring a wealth of experience and understanding of the needs of the youth radio market and I am excited that we have managed to secure these two highly talented individuals to drive new initiatives and results?

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