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Planet Rock to get 2-ad policy

Planet Rock is the latest station to start broadcasting no more than two ads in a row, following on from Capital Radio last year.

The new format will commence next Monday, following recent research conducted by Advertising Research Company Ipsos which has shown that ad effectiveness has improved by a substantial 38% on Capital Radio since the policy was introduced in January. GCap Media is confident that this same success will be replicated on Planet Rock.

National Sales Director Simon Daglish says:

?We want to continue to drive the radio market with innovative programming and this gives us the platform to deliver this. We believe it provides a cleaner clutter free environment for both advertisers and listeners and further encapsulates GCap Media?s pledge to drive radio?s digital future.?

Planet Rock?s programme controller Trevor White says:

?We are positive that the 2 ad policy will benefit Planet Rock and continue to drive the positive reception we?ve recently been receiving from the industry and listeners alike. The new ad policy, combined with the signing of Alice Cooper, we believe will help to draw new listeners to the station?.

Planet Rock, the classic rock station, has signed shock-rocker Alice Cooper as its new breakfast DJ from the start of July. The station won Gold Digital Terrestrial Station of the Year at the Sony Radio Academy Awards 2006 and listeners to the station were up 42% to 461,000 in the latest RAJAR results, with the help of DJs such as ‘Yes’ keyboardist Rick Wakeman and Black Sabbath’s guitarist Tony Iommi. Planet Rock is available nationally on DAB Digital Radio, Sky, NTL and Telewest, as well as online.

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