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Beautiful launch for Atlantic FM

Atlantic FM, the second commercial radio station for Cornwall has launched this morning at 7:30am after a long sequence of short music clips, which listeners can expect to hear on the station. The clips were pre-produced over the sound of crashing waves.

The first song played was U2’s Beautiful Day, which was played straight after a new TM Century Jingle. The first song was chosen by a new listener called Warren who filled out a suggestion card at the Royal Cornwall Show recently. Mark Chapple (ex Bright 106.4) provided the first live voice on the station and welcomed listeners to a station with “more music”.

Programming Controller and lead presenter Mark Chapple said, ?It was such a great feeling to switch on the mike and say ?Good morning and welcome to Atlantic FM? for real after months of rehearsals and planning. Even within the first few hours we had so many people calling, e-mailing and texting in to say how excited they were that we?re on air and to be out there and broadcasting a brand new, fresh station and sound is just so satisfying. There?s such a buzz as each new presenter takes to the air and our upbeat new format comes completely to life.?

Managing Director Jim Trevelyan said, ?The big switch on day has gone amazingly well and has had a really great vibe throughout it all. The immediate reaction from the people of Cornwall has been so strong and positive and that?s such a great boost for the entire team after all of our weeks of meticulous planning and preparation.?

Jim continues, ?I think everyone agrees that Atlantic FM has been a long time coming and Cornwall is in great need of a fresh, exciting new radio format and we?re here to provide that. The next few days, weeks and months are going to continue to be really exciting as more and more local people tune in and join us at Atlantic FM.?

The Cornwall licence was one of the most wanted with eight applications in September 2004. Other companies with an interest in the area included GMG, UKRD, GWR, The Wireless Group and London Media Company.

Click here to hear the station launch.

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