Digital helps national services
It has been a great three months for Commercial Radio’s national stations as they take a record 10.7% share of all UK listening this quarter, with a record 13.2 million adults tuning to one of these analogue or digital services every week.
Meanwhile, Local Commercial Radio takes a 75% share of all local listening in the UK, whilst in the 15 to 44 demographic Commercial Radio takes a 54% share of listening, with 71% of this age-group tuning in to one of our services every week.
In the UK?s most developed radio market, 67% of Londoners tune to a Commercial Radio station every week, giving our services a 53% share of all listening in the Capital, compared with the BBC?s 43%.
Alison Winter, Head of Research at RadioCentre, comments, “Today?s RAJAR data reveals Commercial Radio?s strength in the rapidly-growing digital sector. We already take the lion?s share of digital-only hours in the UK at 66% and this, together with some strong performances among analogue services, has led to National Commercial Radio?s record share figure of 10.7%. In addition, it is encouraging to see robust figures for key advertiser audiences, not least among the elusive and time-pressed 15-24 age-group who have seen gains across the board – notably hours and reach both up 6% since this time last quarter.?