Dixons to dump analogue radio

Dixons.co.uk is discontinuing the sale of analogue radios. The decision follows substantial growth in the sale of digital radios, and expansion in the number and range of digital transmitters. Digital radios are now outselling analogue radios by 30:1. Dixons announced in December 2003 that digital radios were outselling analogue tuners for the first time ever.

The growth in demand for digital radios is further evidence that we?re living in the digital age," said Nick Wilkinson, Group managing director for Dixons. "The snap, crackle and pop of the traditional wireless is rapidly being replaced with the crystal-clear sound of digital audio broadcasting."

He added: "The traditional radio has been a huge part of home life in the UK, through good times and bad, over the last 100 years. Some of the most pivotal events in our history have been communicated to UK homes from analogue radio transmitters to wirelesses in homes around the UK. There is probably no other piece of technology that conjures such a powerful mental image as the old wireless perched on the mantelpiece with the family gathered around it."

Dixons Tax Free airport stores and stores in the Republic of Ireland will continue to stock analogue radios.

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