Virgin Radio has maintained its commercial market share despite the ?World Cup? effect during quarter 2 of 2006.
In the latest Rajar results, Virgin Radio?s commercial pop and rock music station for 25-44 year olds nationwide has held its 3.5% year on year commercial market share.
Paul Jackson, Virgin Radio?s Programme Director, says ?Radio has undoubtedly been impacted by the World Cup, as it was in 2002, and radio listening is down 2% year on year this time. With Virgin Radio?s key demographic being males aged 25-44 we anticipated that this would have an affect on our listening. Despite this, our year on year figures for the total Virgin Radio network were stable with only a 1.2% decrease in listeners.?
Virgin Radio Classic Rock, the most successful digital station in the Virgin Radio network, has delivered excellent results up 22.0% year on year.