Rise and fall at GCap Media
Capital Radio at an all time low, and a slow start for Xfm Manchester, but GCap Media remains the largest commercial radio company in the UK.
First figures for Xfm Manchester were lower than expected with a 1.1 per-cent audience share and a weekly reach of just 3 per cent (85,000 listeners in a TSA of 2.7 million).
Capital Radio figures show a decline in listeners over the past year, hitting an all time low this quarter of 4.7 audience share and 14 per-cent weekly reach.
Classic FM remains the UK's leading commercial radio station with 5.9m listeners whilst hours for national digital brands are up 10%, with Planet Rock trebling its market share over the last year.
GCap Media Operations Director, Steve Orchard commented:
"This has been an excellent set of results for GCap and they give us much confidence for the future. Our portfolio of local heritage stations is in good growth and our national brands have turned in another impressive performance, with Classic FM and Planet Rock playing starring roles. GCap's digital hours have also reached a record high.
"In London we have increased our reach and share and remain the number one commercial radio group. The plan for Capital's recovery is well under way. We are number one at breakfast and are building a loyal audience base, with listeners listening longer. Since the survey period, our new Programme Director Scott Muller has arrived and we have launched our first marketing campaign in 18 months. We expect to see the effects of these initiatives over the course of 2007."