Channel 4 Radio, an online station run by the people behind television network Channel 4, is to become the first broadcaster in the UK to offer content for download over a public Wi-Fi network. The company's signed a deal with The Cloud to offer podcasts on the move. The first will be audio content relating to the new series of Celebrity Big Brother, which launches tonight (Weds).
Channel 4 says its two-month free trial will allow users to access shows at any of The Cloud's 7,500 Wi-Fi hotspots in railway stations, airports, and cafes via a PSP (PlayStation Portable) or other compatible device.
Users will be able to choose which 4Radio programmes they wish to listen to each morning by walking into a Cloud hotspot and clicking on their internet browser to be automatically directed to the 4Radio homepage.
Nathalie Schwarz, director of Channel 4 Radio, said: "Radio has the potential to be the most powerful and influential medium in broadcasting, but to achieve this in a digital world it needs to start innovating and fast.
"Making 4Radio's content available on demand and on the go through The Cloud's wi-fi network enables us to target listeners who want bold and mischievous radio programming but don't have time to tune in before they leave the house."
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