Kiss network goes interactive
Emap's Kiss radio stations are letting their listeners pick an entire hour's playlist every day. A new network show – Kiss What's Next – is launching on weekdays on the group's three FM dance stations in London, Bristol and East Anglia. Listeners can vote for tracks online, on-air and via text message.
The new show is the latest addition to the Kiss line-up from Kiss group programme director Andy Roberts who helped relaunched the new expanded Kiss network last September. Changes have included "mix shows" on all three stations on Friday afternoons, remixed guitar track show "Kiss Rocks", and one-off specials like the recent James Brown tribute day.
Andy Roberts told RadioToday.co.uk: "In today's market place innovation is key to engaging a youth audience and that is what we focus on delivering. By making Kiss What’s Next genuinely interactive, rather than sticking to the safe playlists traditionally utilised by radio stations, Kiss is handing over the reigns to its listeners – something we will be doing more and more across all three of our stations."
Listeners will be able to text in their requests or vote at the relaunched Kiss [link=http://www.totalkiss.com]website[/link].
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