AMERICA: Radio station KDND 107.9 recently ran a competition titled 'Hold your wee for a wii' in which listeners could win a new Nintendo Wii video game system.
One contestant, a 28 year old woman was found dead at her home just hours after the event, having suffered from water intoxication.
Participants competed against each other to see how much water they could drink without going to the bathroom.
A station official said personnel at the Sacramento, California-based station were stunned by the death.