Market share rise for UKRD
Local radio operator UKRD has seen its RAJAR market share rise despite handing back the licence for Star Radio in Stroud and in spite of new commercial competition for Pirate FM in Cornwall in the shape of Atlantic FM.
Together, the three Star Radio stations in the West of England (Bristol, Northern Gloucestershire, and North Somerset) pulled in 51,000 more listening hours than they did in Q3 2006 when having the benefit of Star Radio Stroud's audience! In Cornwall, Atlantic FM could only gain a 2.6% market share against Pirate FM's 15.7%.
Commenting on these figures, Group Programme Director Phil Angell told RadioToday.co.uk:
"Every three months I look at all RAJAR press releases, and if you read each one you could be forgiven for thinking every radio group in the land has done exceptionally well. In truth, RAJAR is such a vast beast that you can always find some slither of good news within its maws. However, as in any business, market share is the true yardstick by which to judge progress or dominance. Our market share as a group is now 8.5%, up from 8.1%, and given the gap has widened between commercial radio and the BBC, we are delighted to have bucked the industry trend. Once Ofcom relaxes its regulation of our industry, we'll hopefully see other radio groups closing the gap"
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