UCB goes digital at home
United Christian Broadcasters are starting their second DAB relay – this time in their home county of Staffordshire. UCB UK is already re-broadcast in London, but has now secured space on their local multiplex. The service starts on April 2nd and has a potential audience of 800,000 adults.
UCB’s Chief Executive, Ian Mackie said: "As soon as we heard about capacity being available in Staffordshire, we immediately registered our interest. In addition to being able to bringing Christian radio to the people of Staffordshire and beyond, this breakthrough will have positive benefits to UCB in terms of staff and volunteer recruitment."
Initially, UCB’s DAB radio station in Staffordshire will mirror UCB’s main station, UCB UK, which is heard across the UK and Ireland on digital satellite, digital cable and the Internet. Air time for content and programming which reflects local/regional needs will start to be made available almost immediately, as Robbie Frawley, UCB’s Radio Stations Manager, pointed out:
"We have plans to ensure compelling and relevant broadcasting across the Staffordshire area. We are keen to hear from individuals and organisations in the area to make sure we don’t miss anything."
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