GCap Media is axing daytime presenters from its Xfm stations in London, Manchester and Scotland and asking listeners to choose the non-stop tunes. Listeners will be able to compile their own playlists online via a new microsite called Xu on the Xfm websites. Changes take place from May 29th between 10am and 4pm.
Xfm listeners will be asked to compile their own playlists via SMS, phone and online and vote for the artists and songs they want to hear. The studio production team will then be on hand to send them straight to air.
Listeners will be able to build playlists and vote for their favourite songs, take part in discussions, and record messages for Xu which may well end up on air. All SMS’s will also be displayed instantly.
Xfm’s Managing Director, Nick Davidson said ‘Xfm has always been an innovative radio station and we really felt that we were ready to push the boundaries again. We are all excited about handing over the airwaves of Xfm to our listeners — it’s a new era and we can’t wait to see what kind of playlists and discussions they come up with. Our listeners are used to being able to control what they watch or listen to as these days people are inundated with choice. Allowing them to shape their own content seems the next logical step.’
Shows outside of the 10am to 4pm remit will continue to be broadcast as usual. It is not know as yet if the new feature will be part of the new South Wales station, launching next year.
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