eBay is to start selling radio advertising airtime online for 2,300 participating U.S. radio stations. The eBay Media Marketplace for Radio will rival Google's recent expansion into the U.S. radio world with Audio Ads, which will be arriving in the UK within the next 12 months.
The new service goes live today (Wednesday), and will be available on all of the 300 top-ranked radio markets in America.
eBay are working with many radio operators including Clear Channel Communications, who already have an agreement with Google Audio Ads to fill spare inventory for their radio stations.
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