Commercial Radio fights back
Whilst the BBC still dominate radio listening in the UK, Commercial Radio is fighting back and closing the gap, according to the latest audience figures released today. The share gap quarter on quarter with the BBC has closed by 3% from 13.9% to 10.8%.
The BBC's market share is down to 54.3 per cent (from 56), with commercial radio up to 43.5 per cent (from 42.1), now attracting just over 32 million adults every week. Within this, National Commercial Radio has seen in excess of 14 million people tuning into analogue or digital services every week. Local Commercial Radio also saw a strong increase with almost 25.8 million adults tuning into a local station every week — this is the highest figure for this sector in 3 years, meaning that Commercial Radio now has a 77% share of all local listening in the UK.
Andrew Harrison, chief executive of RadioCentre said today: “These results show how radio remains at the heart of consumer’s lives in Britain with reach and hours touching all time highs despite all the attractions of digital and mobile alternatives. In particular, it is fantastic to see increases, across the board for Commercial Radio. We have consolidated already strong positions among our core and younger audiences this quarter, while also reporting gains among the older demographics. The national picture has never been in better health while, locally too, the fightback is well underway. As new platforms and new players establish themselves within the sector, Commercial Radio is well placed to build on its growing and loyal audience.”
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