Spectrum is over-delivering
A Format request change from London's ethnic station Spectrum Radio has been approved by Ofcom, but noted the station is over-delivering on the numbers of communities served. The mediumwave station will now offer two extra hours for the Sikh Community.
A previous request to extend Asian programming by four hours per week was declined, but this approved changed will enable the station to broadcast a programme aimed at the Sikh Community prior to 7am.
When approving the change, Ofcom said this request had marked differences. The extra programming will be allowed out of daytime only and, therefore, will not impinge on the character of service of the station. The programming has a following that indicates demand, the regulator commented.
Whilst not a legislative concern, Ofcom noted that Spectrum is over-delivering with respect to the numbers of communities served.