The RadioCentre is creating a five-strong team to help seek and exploit new opportunities for growth. Mark Barber, previously planning director of RAB, will take up the newly created role of RadioCentre director of planning and will lead the newly established Insight team.
Alison Winter, will upgrade from her previous RadioCentre research role to take up the newly created role of head of audience insight. This role will focus primarily on working with RAJAR and developing new radio audience insight to inform RadioCentre’s important relationships with government, Ofcom and the music industry.
Judith Spilsbury, formerly RAB strategy consultant, will move to the new role of head of effectiveness insight. The role will focus primarily on managing the raft of new RAB effectiveness projects planned across the coming year, including the recently launched RadioGauge — a new project going live from January 2008 designed to provide individual advertisers with an effectiveness measure for their radio campaigns.
Greg Morris joins from BSkyB as insight executive, responsible for day to day running of RadioGauge, managing the flow of information between advertisers/agencies and the research company.
Data analyst Carolyn Critchlow, responsible for radio schedule planning, station audience analysis and spend data analysis, completes the upgraded RadioCentre insight team.
Andrew Harrison, chief executive of RadioCentre said: "This new structure takes this on to the next stage and enables us to provide specialist expertise for each of the customers and stakeholders with which we deal."
Said Mark Barber, "It’s a hugely exciting time for radio at the moment. The migration to digital listening is stimulating new audience behaviours and creating new opportunities to enhance engagement and effectiveness for advertisers. Our role is to make sense of this evolution and increase the value and impact of all RadioCentre conversations – with customers and stakeholders, regulators and government."
