Disney turns to Capital 95.8
GCap Media's Capital 95.8 has won the radio rights to promote the official DVD release of Disney's animated film Ratatouille. The deal comes just months after a nation-wide multi-media campaign for the film was run by Virgin Radio.
[link= https://radiotoday.co.uk/news.php?extend.2511 ]Previously[/link], it was Christian O’Connell asking young chefs to log on and take part in a co-branded online competition but now Johnny Vaughn will be taking on the role of ‘Johnny the Love Rat’ via a special effects mic that will put a Rat sounding EQ onto his voice.
The campaign launches on-air on Monday 11th February with Johnny and Denise who will invite listeners to play ‘Rataclue-ey”. Johnny will offer up a series of clues as to the identity of the lady he would like to be his Valentine and take on a romantic trip to Paris. All the activity will be supported via a heavyweight promotional campaign of live reads and pre-recorded trailers plus significant online activity including a page dedicated to the movie and the promotion, DVD competitions and a themed Capital VIP newsletter.
The deal was conceived and negotiated by GCap Media’s Hannah Freeman and Steve Golding and Carat Sponsorship’s Judi Philo.