DAB: Seven million sets sold
The latest digital radio sales figures are in – and they show that after 10 years there are now seven million DAB sets sold in the UK.
After a very slow start, the DAB digital radio sets are now being bought at a rate of two million per year, thanks to a growth over the Christmas period of 28 per cent.
There are now over 300 products in the market which can receive a DAB signal, with the entry price for a DAB radio now under £15. Official sales figures, according to GfK, the industry’s marketing service, show cumulative sales stood at 7.05 million at the end of April.
Paul Brown, acting chief executive for the DRDB (Digital Radio Development Bureau) says: “Seven million is another DAB milestone and by the end of 2008 we expect to see over nine million DAB radios in UK homes. The DRDB has been working closely with the DCMS’s Digital Radio Working Group, and we anticipate some positive proposals for further growing the DAB market to come from the report later this year.”
The Digital Radio Development Bureau’s new chief executive, Tony Moretta, is expected to start at the trade body in June.