“Satisfactory” figures for Global
As the short-lived Global Radio of old prepares to transform into the UK's largest and most powerful radio group, they do so on the back of a mixed set of figures.
The Galaxy network of stations has increased listening across all measures, while the Heart network has shown a slight drop. And after last quarter's exceptional figures, LBC 97.3 lost over four million hours.
The four Galaxy stations, which have recently suffered heavy loses in terms of presenters and staff, increased overall listening by over 1.7 million hours. Stations in Birmingham, Manchester and Yorkshire all increased reach, while those in Birmingham, Manchester and the North East all improved hours.
The most significantly improved was at Galaxy North East, where average hours increased from 6.3 to 7.7, meaning the station posted its best total hours for the past year (3.534 million) in the same week its programme controller Richard Spencer was made redundant.
Heart 100.7 in Birmingham suffered a slight loss in reach (from 822,000 to 800,000) although average hours increased slightly; the station's market share dropped from 9.2 to 8.8.
The reverse occurred at Heart 106 in the East Midlands, which recorded an increase in reach (339,000 to 351,000) and a drop in average hours, meaning market share dropped from 5.5 per cent to 5.2 per cent.
Finally, back to the London marketplace where LBC 97.3 couldn't repeat the success they found in March. While reach has dropped noticeably (from 701,000 to 594,000) the sensational average hours posted last quarter (14.4) dropped to 9.2, meaning a collapse in the stations total hours from 9.893 million to 5.457 million and share dropping from 4.5 per cent to 2.7 per cent.
Richard Park, Global Radio's acting chief executive said: "This is a highly satisfactory set of results for the Global Radio team, consolidating our position as the fastest developing radio group in the UK, the only commercial radio group to be up in reach, hours and share for a second survey in a row."