New deal tracks down Virgin Radio
As the station prepares to relaunch as a new music and entertainment brand, Virgin Radio have partnered with Garmin Satellite Navigation for an on-air and online sponsorship of the Rock ‘n’ Roll football show presented by Russ Williams.
The campaign will be supported online at www.virginradio.co.uk by a new online tool designed to let fans discover how to get to and from a football game of their choice, and will include giveaways of Garmin Satellite Navigation systems.
Nick Hewat, sales director at Virgin Radio said: “This partnership will be a prime example of how effective targeted sponsorship can be for brands. This show is a dream come true for brands looking to interact with a male audience – football and males are the perfect match.”
With the station recently acquired by TIML, the team at Golden Square are shortly to reveal a new multi-platform music and entertainment radio brand that will exploit high potential areas such as mobile, TV and internet channels, music download subscription, social networks, branded ticketing and personalised radio.