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Two million PURE DAB sets sold

British digital radio manufacturer PURE is celebrating the sale of two million units worldwide. The company says it took six years to reach the 1 million mark, and just 18 months to reach 2 million.

Paul Smith, general manager, PURE Digital says: "PURE has consistently delivered firsts in the DAB market. We were the first manufacturer to sell half a million DAB digital radios, then one million, and now we’re the first to sell two million.

Tony Moretta, chief executive of the Digital Radio Development Bureau, says: "This is a milestone for DAB digital radio and we congratulate PURE Digital and its parent company, Imagination Technologies. They have pioneered DAB in the UK and have consistently produced innovative, high quality products creating a new and trusted consumer electronics brand in a short period."

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