Bauer says No More Mojo
Another digital-only radio station is closing – this time it's the turn of Bauer Media's Mojo Radio.
The online, Freeview and Sky station launched in 2003 on the 10th anniversary of Mojo magazine but will broadcast for the final time at the end of November 2008.
Bauer Radio managing director of national brands, Mark Story, said the company needs to concentrate on other brands such as Heat and Q.
"We had to make a very difficult choice where the resources should go and decided they were best going into building the other parts of the portfolio. We are still by far the most dominant provider of digital-only music radio in the UK. As a standalone station with no opportunities for distribution growth, we have reluctantly decided that the rising costs of broadcasting on Freeview and Sky now outweigh Mojo Radio’s potential audience and revenue growth.
"We look forward to better times commercially."
Although Mojo never made it to DAB, it had [link=https://radiotoday.co.uk/rajar/]259,000[/link] listeners according to the latest RAJAR results.