The Absolute power of radio
Absolute Radio brought Golden Square in London to a stand still on Monday morning after giving away Pure Highway DAB radio sets to over 100 cabbies who turned up after registering online.
The whole event was broadcast live across the country on Absolute Radio, with breakfast host Christian O'Connell in the Square handing out the in-car digital radio sets to eager taxi drivers.
The station said they are keen to repeat the giveaway in other parts of the country. See the video below: