Bauer’s Big City takes a tumble
Most of Bauer Radio’s Big City network of FM stations have reported a drop in listening figures today, with the majority of stations down in hours and reach quarter-on-quarter.
Only Viking FM, Clyde 1, Northsound One, Downtown Radio and Tay FM had any kind of increase in hours or reach, with only Rock FM in Lancashire increasing just market share by 2.1 per cent.
Clyde’s Programme Director, Paul Saunders, said “There is good momentum for Clyde 1 led by Bowie at Breakfast which is providing lots of fun to take the listeners minds off the credit crunch and bad weather. In addition to our leading daytime shows it is good to see strong performances from many of the weekend and night time shows including Superscoreboard.”
But despite the drop in figures, some of the Big City heritage ILR brands remain the most popular choice, with year-on-year figures painting a healthier picture.
In Liverpool, all speech station City Talk 105.9 had its first RAJAR book, and came out roughly as anticipated in its licence application. Previous owners Emap predicted a weekly reach of 75,000 (actual figure – 63,000) and average hours of 5 (actual figure – 5.6 hours).