Digital One plans DAB expansion
Digital One, the company licensed to broadcast DAB digital radio across Great Britain, has today launched a process that could see more national radio stations on DAB digital radio within a matter of months.
The move follows last month’s report from the Digital Radio Working Group (DRWG) to the Government highlighting how new national radio stations could act as the catalyst to boost the take up of DAB digital radio.
In a statement, Acting Chief Executive of Digital One, Glyn Jones, said: “We’re turning the ideas set out in the DRWG’s report into actions. In turn we’re expecting that stakeholders involved in the Working Group, and other companies with the ambition to launch new national radio stations in 2009, will step up and engage with a view to adding compelling new choice for consumers.”
The process, launched with an advertisement in the national press, invites successful, established brands and new stations to broadcast across Britain. Capacity is available for mainstream stations as well as more specialist channels.
Digital One operates the national commercial multiplex with a network of over 100 transmitters providing coverage to over 90% of the population of Great Britain.