Juice FM secures digital space
107.6 Juice FM, UTV's youth station for Liverpool, The Wirral and Merseyside, is to begin broadcasting on DAB on a new multiplex serving Liverpool, Cheshire and East Wales that’ll launch later this year.
Iain Fowler, 107.6 Juice FM, station director, said: “This is a really exciting development for the station and another sign in our continuing investment in audience growth. With more and more people using DAB radios and the Government committed to DAB’s future, now is the time to bring 107.6 Juice FM on to DAB.”
As well as carrying 107.6 Juice FM, the new multiplex will carry BBC Radio Wales, BBC Radio Cymru, and Dee 106.3, allowing these existing FM services to broadcast in digital quality.