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GMG Radio spends £2m for Real

One day after Century turned into Real, GMG Radio announces a new marketing campaign worth two million pounds, spanning billboards, television and taxis.

The heavy-weight campaign will feature Barry the Basset Hound, and starts on Saturday April 4th. In the television advert, the family pet feels compelled to start dancing in the kitchen when he hears Anastasia’s All Outta Love played on the station.

Developed by Manchester based Clear Marketing and MediaCom North, the campaign – which will run for five weeks within a two month window across the North West and North East on ITV – also features the brand’s new strapline ‘Discover the real you’ which has been developed to demonstrate how listeners feel when listening to the stations. Real Radio Scotland, Yorkshire and Wales will also broadcast the TV commercial for a concentrated burst of activity.

“At its core Real Radio delivers infectious entertainment and this new campaign demonstrates this sense of fun that our listeners engage with,” said GMG Radio Group Marketing Manager Helen Dickinson.

“The new creative not only works to support the rebrand from Century to Real but also engages with potential new listeners in our established regions as perfectly captures the essence of the brand in 30 seconds.”

[b]Click [link=http://radiohub.co.uk/roy/video/18]here[/link] to see the TV ad.[/b]

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