Mars (Planets) attacks XFM
Global Radio’s Xfm Network is teaming up with Mars Planets chocolate in a 12 month sponsorship deal to support the brand’s ‘Mix it Up’ positioning. It starts on the 9th March on Xfm London and Manchester.
The campaign will launch with a chance for listeners to win a trip to the Fuji Rock Festival in Niigata, Japan.
Wayne Newton, Senior Brand Manager, Mars Planets said "This is a great opportunity for Mars Planets chocolate and one we're really excited about. XFM is renowned for its strong support for new music and mixing up our music tastes and therefore a great fit for Mars Planets chocolate and our 'mix it up' brand positioning".