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A Magic number for Bauer

Bauer's Magic 105.4 has gained its highest ever reach in the capital, with over two million listeners every week.

The station still attracts the most listeners in the London commercial radio battle but Global Radio's Heart takes the crown with a higher share and longer hours.

Other good news in the Bauer stable includes a record high for Kiss 100 in terms of listeners, reach and hours, and Q Radio is up 18 per cent on this time last year with 300,000 digital listeners.

It's a different story for all speech station City Talk as the second set of figures start heading in the wrong direction, down from 63,000 listeners to 59,000, and average hours dropping from 5.8 to 4.6. Ofcom will soon release details of Bauer's request to drop most of the speech content in favour of soft pop hits.

Across the Big City Network, Radio Forth rose 17.1 year on year to 302,000 listeners, and Westsound recorded a rise of 14.7 per cent to 164,000 listeners. Radio City reached 486,000 Merseyside listeners, with a 12.9 per cent market share, up 9.3 per cent on the year. Viking FM also posted a rise of 25.6 per cent year on year.

Clyde 1 delivered a reach of 586,000, up 11.4 per cent year on year with a 17.4 per cent share.

Radio Clyde’s Programme Director, Paul Saunders, is paying particular tribute to Bowie at Breakfast who dominate breakfast listening, capturing 19 per cent of the market with 377,000 listeners. Paul said: “These audience figures back up the incredible response we get for this show and wish them good luck at Monday’s Sony Awards where they have been nominated for the third year in a row for Best Breakfast Show.”

Dee Ford, Group MD Radio at Bauer Media, said: “These are solid RAJAR results. Our priority is to run a stable and commercially viable network of radio stations that continue to serve our local communities with compelling programming.

"I’d also like to say well done to the teams at Kiss for delivering the best results ever by all measures – reach, hours and audience – and to Magic 105.4 which has taken listenership back over two million Londoners a week – more than any other commercial radio station.”

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