Heart aims to Make it Happen
The 33-strong network of Heart stations are launching their biggest ever promotion today, Heart Makes it Happen.
The five-week promotion, running in both local and network programming across all stations, also marks the first major promotion for the brand following the completion of the Heart roll-out in June.
Global Radio tells us "Heart Makes it Happen" will give away dream experiences, once-in-a-lifetime worldwide experiences and money-can’t-buy surprises.
The promotion is sponsored by British Airways, who will supply prizes including five worldwide opportunities and a 10 pairs of flights.
Anna West, Media Planning Manager for British Airways said: “We’re launching a major advertising campaign under the concept that ‘opportunity doesn’t always live on your doorstep’. It will encourage people to get out into the world and seize every opportunity, for business or pleasure. This promotion with Heart is the perfect fit for the campaign and we’re delighted to be extending our relationship with them.”