Penk launches revolutionPlus
Steve Penk is launching new online audio streams, including Revolution Plus, an Asian music service for the young multi-cultural communities of north east Manchester.
The former Key 103 and Virgin Radio presenter has is also launching a 24 hour wind-up audio stream, at stevepenkwindupchannel.com. "We’re beginning to monetise this fantastic content by offering downloads via our soon-to-be-launched applications for iPhone, Android and BlackBerry," Steve said.
"We see online as a major growth opportunity for us and are very encouraged by the early signs for these two new stations."
It's also one year to the day since he acquired the north east Manchester station. He has just completed a strategic review which sees the station adopting a new business model based around fewer sales staff and with senior management becoming closer to key advertisers and the core on-air product.
Station Director, John Evington, acknowledges that the station’s faced real challenges since re-launch: “We’ve had some long-standing advertisers go into receivership owing us large sums of money and others have, reluctantly, pulled campaigns due to their own cash flow problems. Our sales strategy now is focused on providing great creative ideas and we are raising the bar in client service to ensure that advertisers come back for more. We’ve also implemented a strict pre-payment policy – and that’s working well”.