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Smooth Radio starts to unwind

The Smooth Radio Network is set to launch its new marketing campaign across parts of the UK this monday, which will encompass billboards, taxis and posters.

The new Unwind message, devised by Smooth Radio’s creative agency Dye Holloway Murray urges listeners to Unwind when they tune in.

The creative shows a ribbon unwinding, revealing the names of some of the artists Smooth Radio plays. Smooth Radio in London will have 200 taxi "super sides" across the capital.

GMG Radio Chief Executive Stuart Taylor said: “Smooth Radio’s new ‘Unwind’ campaign simply portrays the brand as it is. Our listeners tune into Smooth Radio for many reasons, but central to its appeal is its relaxing and soulful music and a distinctive sound and mood that always brings a welcome change of pace into their lives”.

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