Central Radio sold to Niocom

The owner of Dune FM has saved the attempted closure of Central Radio by owners UTV.

The station was set to close on Christmas Eve but a last minute deal has been agreed to keep the Preston-based station broadcasting.

Niocom started life operating community station Cheshire FM. It then went on to purchase Dune FM in 2008.
 
Niocom’s Managing Director, David Duffy, commented “We intend to continue our strategy of developing stations with a strong local identity, staffed by local talent, and meeting local needs. Central is a good fit geographically for our operation, and whilst the station is in a competitive market, we believe that if positioned correctly, it has great potential.”