Bauer Media has started rolling out 38 new online radio media players for its network of radio stations.
Stations like Kiss, Magic, Kerrang! and all in the Big City Network are included in the upgrade which makes streaming services easier to use, with higher quality audio and ways to buy music from playlists.
Bruce Mitchell, Head of Digital, Bauer Radio London, said: "The new player is a great step forward for Bauer Media’s radio brands online. It provides an easy to use interface and at the same time offers music purchase, right from within the player."
Ric Blaxill, Head of Music, Bauer Media Big City Network said: "We play over 10,000 songs a day across the Bauer Radio Network so offering music sales directly from our player is a great opportunity to both support the music industry and bring listeners closer to our playlist."
Bauer’s development of their own streaming service comes alongside their continued involvement with the UK Radioplayer, which will see all UK licensed radio station available online at one web destination.
RadioToday.co.uk has learnt that the launch of the UK Radioplayer has been delayed and is not expected to launch until the summer.