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Absolute takes 80s nationwide

Digital One welcomes another new station in the shape of Absolute 80s, which launched officially on the platform today.

And it gains a sister station too, as Absolute Radio 90s will take its London DAB slot from the end of June.

The station got its first set of RAJAR figures this week, and shows 264,000 people are already listening to the station.

“Absolute 80s has been a runway success and listeners love it, which is why we’re expanding the station on to a national platform.” said Donnach O’Driscoll, Absolute Radio’s chief executive.

He continues: "With Absolute 80s we struck on a winner so extending the format with this 90’s proposition was the natural progression. 11million DAB sets have now been sold in the UK, and with the Digital Economy Act now in place, digital is a huge area of growth in the UK and Absolute Radio is at the forefront of this development by continuing to make new exciting services available which are not available on analogue.”

Ford Ennals, Chief Executive, Digital Radio UK, commented: “This is great news for listeners across the UK and a significant moment for digital radio. Absolute Radio is a digital radio pioneer and their decision to launch Absolute 80s as a National digital service and to launch a new digital radio service, Absolute Radio 90’s, in London shows their confidence post the passage of the Digital Economy Bill in the future of digital radio.”

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