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Bauer network does Rihanna

Bauer has signed up the exclusive broadcast rights for an upcoming Rihanna Concert.

The Last Girl on Earth gig in Glasgow will be broadcast across a total of 20 stations with a combined audience of over five million listeners.

The three-hour event will also include an exclusive ‘Rihanna – IN:DEMAND’ interview and will feature phone-ins and post gig reaction from fans.

Bauer did similar deals with concerts by U2 and Lily Allen last year.

Ric Blaxill, Head of Music for the Bauer Radio Network, said: "We are thrilled to have secured this project and to be hosting this event across our major radio stations in the UK. This is the third live gig we have broadcast in the last year, and all have been met with a fantastic reception from our listeners."

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