Chips are up for Heart Breakfast
Global Radio's Heart stations are launching their biggest ever breakfast promotion since rolling the brand out across the UK.
They've teamed up with chip-makers McCain for a five-month Family of the Month campaign that's being delivered locally in each of the 18 Heart regions.
Devised by Global Radio and Drum PHD, it will reach nearly 8 million people every week and has been created to support the McCain national family pride campaign.
Every month, one family in each region will become the Heart Breakfast McCain Family of the Month and will win an exclusive experience, ranging from a cookery masterclass with a top celebrity chef to a festive visit from Santa Claus, as he brings the ultimate Christmas to a lucky family in each of Heart’s regions. After each experience, the families will then report back on their respective Heart Breakfast shows.
Helen Priestley, Marketing Director at McCain, said: "We here at McCain are proud of being a family company and families are at the centre of everything we do. Working with Heart, we are bringing families together to enjoy an amazing experience that money really cannot buy."