Absolute on wedding bandwagon

Absolute Radio is the latest station to announce details of a major wedding-related promotion ahead of the Royal Wedding next month.

The station is working with BT to support their wedding-themed advertising campaign and will also give listeners the chance to get married live on air in an outside broadcast from London Zoo.

BT advert couple Adam and Jane's wedding has already seen more than 200,000 votes cast by the public who are helping pick the dress, car and first dance. BT and Absolute Radio will be enlisting listeners to help choose the song for Adam and Jane’s first dance. Listeners will vote between True by Spandau Ballet, Lovin you by Minnie Riperton and EMF’s Unbelievable. Live reads will direct listeners to BT’s Facebook page where the voting will take place.

Absolute Radio listeners will also be encouraged to sign up at www.absoluteradio.co.uk for the opportunity to get married live on air. Three lucky couples will be picked at random and will join Christian O’Connell live and go head to head in a 'Mr and Mrs' style competition to win the ultimate prize of getting married live on Christian’s Absolute Radio Breakfast Show. The entire Breakfast Show and wedding will be broadcast on April 15th in front of an audience of giraffes, rhinos and meerkats in the surroundings of London Zoo with O’Connell himself as a witness. The winning couple will also receive an amazing honeymoon and a reception party to celebrate their marriage with chosen friends and family.

“We want to give two lucky listeners a day they’ll never forget – and getting married live on national radio is certainly unforgettable” Said David James, marketing director at BT “Absolute Radio has come up with an innovative, engaging way for us to promote the UK’s second biggest wedding event of the year!”

Absolute Radio's Commercial Director Chris Goldson said: "This is just one example of how we’ve been able to make good use of Ofcom’s newly relaxed regulation – by focusing much more centrally on the BT brand, and amplifying their wider marketing campaign. Plus, we get to change one lucky couple’s lives forever. I’m buying a new hat."

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