ABSOLUTE: A ten-year high for network

Absolute Radio has enjoyed great results in this survey, with their stable of stations collectively boasting a ten-year audience high in total hours and a nine-year high in reach.

Over quarter of a million more people have tuned to Absolute Radio in the past quarter, an 18% rise that takes them to 1.6m listeners.

Total hours are up by 37% Q on Q to 14.3m, that’s a 22% increase Yr on Yr to give them their highest hours since launching.

Christian O’Connell’s further proven himself as the deserving winner of the Arqiva Commercial Radio Breakfast Show of the Year, with an all-time high audience of 1.3m listeners &ban enviable increase of 28% Q on Q or 44% Yr on Yr.

Digital stations Absolute 80’s, 90’s 00’s and Classic Rock have all contributed to the brand’s growth with growth in audience and average hours across the board. Absolute 80’s remains the most popular with 894,000 listeners.

‘This is an incredible set of numbers for the Absolute Radio brand & off the back of another burst of Faces for Radio marketing. The increase has been driven by multi-award winning investment in football, personalities and Absolute Radio Live achieving a ten year high for the business’, said Clive Dickens, Chief Operating Officer, Christian O’Connell’s figures at Breakfast are particularly good & this business is in great shape after a another strong RAJAR performance.

Posted on Thursday, August 4th, 2011 at 12:39 am by RadioToday UK

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