UK’s Wise Buddah images Holland’s Radio 2

Radio 2 in Holland have a new jingle package produced by Wise Buddah in London, just months after re-branding Radio 2 in the UK.

The team was tasked to create a package that sounded fresh and contemporary whilst maintaining the core musical identity of one of the country’s largest public radio stations.

Radio 2’s Music Manager, Arjan de Ruiter said: “At Wise Buddah they understood how to give Radio 2 the sound of ‘today’, without losing the unique identity of Radio 2.

“Working with them was a real pleasure. They caught the sound of Radio 2 extremely well in our new package. They really understood what we were looking for from the original demo to the final delivery.”

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Wise Buddah’s Paul Plant told RadioToday.co.uk: “Dutch radio is such an exciting place for us right now and it was great working with Arjan and everyone at Radio 2. We also worked with a new Dutch vocalist which is always a pleasure!.

“We put a lot of effort into the original pitch and were really delighted when they called us to give us the go ahead to make the package!”

Posted on Wednesday, January 16th, 2013 at 5:05 pm by RadioToday

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