UK’s Wise Buddah images Holland’s Radio 2

Radio 2 in Holland have a new jingle package produced by Wise Buddah in London, just months after re-branding Radio 2 in the UK.

The team was tasked to create a package that sounded fresh and contemporary whilst maintaining the core musical identity of one of the country’s largest public radio stations.

Radio 2’s Music Manager, Arjan de Ruiter said: “At Wise Buddah they understood how to give Radio 2 the sound of ‘today’, without losing the unique identity of Radio 2.

“Working with them was a real pleasure. They caught the sound of Radio 2 extremely well in our new package. They really understood what we were looking for from the original demo to the final delivery.”

Wise Buddah’s Paul Plant told RadioToday.co.uk: “Dutch radio is such an exciting place for us right now and it was great working with Arjan and everyone at Radio 2. We also worked with a new Dutch vocalist which is always a pleasure!.

“We put a lot of effort into the original pitch and were really delighted when they called us to give us the go ahead to make the package!”