McDonald’s signs up for iTunes Radio ads

Apple’s streaming ‘radio’ service iTunes Radio will launch in September, with ads from traditional radio spenders such as McDonald’s.

iTunes Radio will be a free Internet radio service featuring over 200 stations with at least one advert every 15 minutes. Alternatively users can subscribe to iTunes Match for £22 a year to remove the ads.

Along with McDonald’s, Adage reports brand partners Nissan, Pepsi, Procter & Gamble and possibly one or two more have signed deals ranging from “the high single-digit millions of dollars to tens of millions of dollars”.

Video ads will also run in addition to audio on devices with screens such as iPhone, iPad and Macs.

Each track will have a Buy Now button, something which is expected to be the biggest revenue generator for Apple.

“iTunes Radio is an incredible way to listen to personalised radio stations which have been created just for you,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “It’s the music you love most and the music you’re going to love, and you can easily buy it from the iTunes Store with just one click.”

No news yet on a launch date for UK users.

Posted on Friday, August 23rd, 2013 at 10:37 am by RadioToday UK

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