Free Radio Birmingham escapes new networking

Free Radio Birmingham has introduced a new local daytime show whilst its sister stations go networked from Manchester during the day.

Until last week, Dan Morrissey hosted a regional show on Free Radio Birmingham, Coventry & Warwickshire, Black Country, Herefordshire & Worcestershire and Shropshire. Now, all stations, with the exception of Birmingham, are taking Debbie Mac’s networked show from Manchester.

The move means the former BRMB station is live and local from 6am to 7pm – apart from the network anthems show 2-3pm presented by Wes Butters, with Lauren, Tim, Mitch & Lovdev on Breakfast, Dan on daytime and Dan Kelly on the Home Run.

Andy Ashton, Regional Content Director Free Radio Birmingham confirmed to RadioToday, saying: “We’re delighted to welcome Debbie Mac to our mid-mornings across our Free stations outside of Birmingham. In Birmingham, we continue local programming to support our exciting new Breakfast Show.

“Lauren, Tim, Mitch and Lovdev have hit the ground running with a stand out offering at breakfast, and Dan Morrisey will do an excellent job of replaying best bits of the Babs, as well as drive awareness and trial of this unique and thoroughly entertaining and energetic new show”.

Free Radio Birmingham has just reported its lowest ever RAJAR, with an audience of 262,000 in a TSA of 2.62 million, and its lowest ever Total Hours.

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Posted on Tuesday, February 27th, 2018 at 4:43 pm by RadioToday UK

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