The Global station has been airing ReelWorld jingles since 2014 and the new sound includes more creative imaging elements as well as the Heart sonic logo.
ReelWorld Managing Director Anthony Gay told RadioToday about the new audio: “It’s been an absolute pleasure to support the evolution of the Heart brand with this new audio branding. Our team had a lot of fun with the freedom the brief offered and the end result is filled with surprises whilst the signature Heart sonic logo still punches through.”
The Heart branding package follows on from new ReelWorld created jingle packages for BBC Radio Scotland, Slam! in The Netherlands, and Sydney’s 2DAYFM. The ReelWorld team also created this year’s BBC Radio 1 Summer Mixes.