Global’s digital audio advertising service DAX has appointed Les Hollander as Chief Growth Officer for DAX US and Canada.
Reporting directly to Matt Cutair, CEO of DAX US, and Guy Jones, Commercial Operations Director of DAX Worldwide, Hollander assumes responsibility for the business’ US and CA sales development and brand recognition strategy.
Working closely with the executive leadership team, Les is tasked with enhancing DAX’s programmatic buying channels and podcast publisher offering, as well as educating the buying community to further develop and expand DAX in the region.
He has over 25 years of expertise in digital audio advertising. He joins DAX from Spotify, where he was responsible for building the organisation’s digital audio monetisation business through direct, programmatic and automated channels, in the role of Head of Global Audio Monetization.
Prior to joining Spotify, he was a Vice President of Ad Revenue at Pandora and also held Senior management positions at Gannett, CBS Radio, and Clear Channel Communications.
The appointment follows rapid growth for DAX’s US and CA roster of music streaming, radio and podcast brands.
Matt Cutair, CEO of DAX US, commented: “At a time of significant growth, DAX required a Chief Growth Officer with an in-depth knowledge and proven expertise in scaling digital audio businesses. Having previously worked with Les at Pandora, I know from experience that he is perfectly placed to strengthen our strategic partnerships and help meet existing and future client demand. Les’ wealth of knowledge in the audio space will be an invaluable asset in accelerating our ongoing growth strategy and we are delighted to welcome him to the team.”
Les Hollander added: “DAX is a world-class organisation that strives for innovation in the digital audio advertising industry, which made my decision to join the company very easy. I look forward to consolidating DAX’s current successes as well as driving future developments across the US and Canada.”