Rick Astley will front a new single, Every One of Us, to celebrate the Unsung Hero awards for 2020.
The 2019 regional winners of the Unsung Hero award, Captain Tom Moore and a host of sporting names including Ben Stokes, Geraint Thomas and Dame Jessica Ennis Hill also lend their support to the campaign and there are a number of special cameos in the music video.
Olympic and Paralympic stars Tanni Grey-Thompson, Will Bailey, Kare Adenegan, Ellie and Beckie Downie, Sam Quek and Ellie Simmonds also appear in the video to show off their dancing and singing, along with Alex Scott, Gabby Logan and Gareth Thomas.
The single will raise funds and be the anthem for the awards.
Rick Astley said: “When I was asked to launch a single in honour of Unsung Hero and to raise money for BBC Children in Need I didn’t hesitate. Both are brilliant causes and I hope the song can bring a bit of joy and solidarity during what has been a strange and unprecedented year.”
The awards have also teamed up with BBC Local Radio’s Make a Difference campaign to shout about those who are helping their community during Covid 19.
Alongside the single launch on the 22nd September, nominations for the Unsung Hero 2020 awards will open from 6am.