Virgin Radio UK is launching a brand new spoof TV ad campaign featuring Chris Evans and Graham Norton.
The tongue in cheek ad plays on how Chris might be regretting luring Graham to Virgin Radio and sees Chris in a studio reflecting on whether he’s made a mistake as Graham is pampered in the control room.
Chris ends up taking his frustration out on a ukulele and a guitar bemoaning: “All he does is two shows a week…. and he gets the nice biscuits!”.
Virgin Radio UK Content Director, Mike Cass said: “Chris Evans and Graham Norton are probably the most beloved broadcasters on UK radio. But they didn’t sign up to Virgin Radio just for the biscuits. They’re here because they love the creativity, the vibrancy and the music. They had a whale of a time making the ad together, and that energy sings through the screen.”
The TV ad is part of an integrated campaign that will include Sky and ITV – including The Voice Final – and targeted ads across social media.