Global has switched on Heart Xmas on Global Player and on a number of DAB multiplexes across the UK today.
The festival station has gone live over two months ahead of the big day because Global was seeing an increase in the number of listeners to its Christmas playlist on Global Player.
Andy Everett, Managing Editor of Heart, said: “We’re thrilled to be bringing back the much-loved festive sister-station Heart Xmas even earlier than ever before.
“Listening to the Heart Xmas playlist on Global Player has boomed since the August Bank Holiday, so we’re launching the station more than two months before the big day, bringing our listeners the best non-stop festive tunes 24/7!”
No news from Bauer yet on its usual Christmas offering from Magic.
Heart Xmas has been added to the following multiplexes:
- Berkshire and North Hampshire
- North Yorkshire
- South Yorkshire
- West Wiltshire